The Step Up For Israel team is comprised of hard-working staff and committed volunteers throughout North America and Europe.

Campaign Leadership

Andrea Gottlieb

Executive Director
Andrea coordinates startegic partnerships for Jerusalem U. Her background is in marketing and advertising. She is actively involved in the Jewish community with Jewish National Fund, The Jewish Federation, Jack Barrack Hebrew Academy, Perelman Jewish Day School and her synagogue. Andrea loves hiking, gardening, cooking and spending time with her husband and kids. She currently lives in Merion Station, PA. Andrea@StepUpForIsrael.com

Regional Directors

Roz Kozak

Roz Kozak

West Coast Director
Roz is the West Coast Director of Jerusalem U. In this position, Roz develops relationships with Jerusalem U partner organizations and individuals across the greater Los Angeles area, promoting Jerusalem U films and educational programs. She is also in charge of organizing screening events and working with synagogues, college campuses, Jewish schools and community centers to implementJerusalem U’s innovative programming. Previously, Roz worked for the Simon Wiesenthal Center and The American Jewish Joint Distribution Committee. She attended the Boston University School of Communication where she received a Bachelor of Science degree in Film & Television and minored in Judaic Studies. Roz@jerusalemu.org

Lior Krinsky

New York Regional Director
Lior is the New York Regional Director of Jerusalem U. In this position, Lior develops relationships with Jerusalem U partner organizations located across the greater New York, Connecticut and Northern New Jersey area. On the national level, Lior provides programmatic support for Jerusalem U curricula, hosts events and film screenings and works with synagogues, youth groups, Jewish schools and community centers to implement Jerusalem U’s innovative programming. Previously, Lior worked with The David Project as a Middle East Analyst and Educator and University Relations Manager. She holds a Bachelor of the Arts degree from The George Washington University in International Affairs and two Master’s degrees from Brandeis University in Near Eastern and Judaic Studies and Jewish Professional Leadership. Lior@jerusalemu.org

Matt Weisbaum

Florida Director
Matt Weisbaum is the Managing Director of Jerusalem U. In this capacity, Matt develops strategic relationships with organizations in the US; assists with developing Jerusalem U’s education programs and is an integral part of Jerusalem U Israel activism initiatives. Matt has organized and hosted over 250 film screenings and events across the country and has used Jerusalem U films to teach over 10,000 people in South Florida. He holds a Bachelor’s Degree in Psychology from the University of Florida. Matt@jerusalemu.org

Hadara Ishak

Southeast Director
Hadara is an Associate Producer and International Israel advocate for Jerusalem U. Based in Atlanta, Hadara develops strategic relationships with organizations and markets Jerusalem U feature films and film courses across North America. Hadara has been instrumental in building partnerships with numerous Israeli officials and works with many Israel advocacy initiatives. Prior to JU, Hadara had a clothing manufacturing business, and is a partner in a real estate development company. Hadara was co-founder of Chaver L’Chayal, “Friend of a Soldier” and sits on the boards of many Jewish organizations including FIDF in Atlanta and the Birthright Foundation. Hadara@jerusalemu.org

David Coleman

Chicago Director
David is Director of Distribution and Strategic Partnerships at Jerusalem U. In this position, David promotes and distributes Jerusalem U films and programs to broad audiences. He has been instrumental in devising and implementing distribution strategies for Jerusalem U feature films and developing strategic partnerships with individuals, organizations and festivals to introduce the films to millions of viewers worldwide. David is a filmmaker who brings more than 17 years’ experience in the Entertainment and Media Industry to Jerusalem U. He has worked for some of Hollywood’s leading production companies, including Warner Bros. TV, and has served as producer, director, and distributor on numerous productions shown on networks including PBS and Comcast. His award-winning documentary film, Blindsided, premiered on HBO. David holds a Bachelor’s Degree in Finance from the University of Illinois – Urbana/Champaign. David@jerusalemu.org

STEP UP FOR ISRAEL is an initiative of Jerusalem U, an organization committed to teaching and inspiring people of all ages about Judaism and Israel. To learn more visit www.JerusalemU.org